At Hunter Marketing Group we offer Search Engine Marketing (SEM) services that will help reduce your cost per click, increase conversions and stretch your budget to obtain higher returns on your investment. Our team has collectively managed thousands of paid advertising campaigns and helped businesses grow and thrive. Starting with the selection of keywords and analysis of landing pages for conversion, your dollars will be put to the best use for your business.
What Is SEM?
Search Engine Marketing is a type of budget-based Internet marketing that instantly promotes your website to be more visible in search results. It is a live-bidding system, which means that it must be monitored very closely. If you bid too high you could overspend for traffic, but if you bid too low you could not be seen. Most people see SEM as going into Google AdWords, entering a few details, putting in a bid, then sit back and wait for the phone to ring.
If money is no object, and you aren’t concerned with ROI, then having a professional firm manage your bidding campaigns might not make sense. For everyone else, Hunter Marketing Group is here to help set up and monitor your SEM campaign. Using an experienced advertising agency has the potential to save you thousands in advertising spend.
How We Get Paid
In it’s infancy SEM firms would charge a flat rate per click, get the click at a fraction of the cost, and pocket the remainder. As business owners became more knowledgeable about the way SEM works that model changed to a management fee based on spend. At Hunter Marketing Group we charge a small percentage of your total marketing budget to oversee your spend. Unlike other firms we never ask for you to give us your budget, instead asking our clients to pay the search engines directly and provide us access to their account.
This gives business owners the ownership of their properties, is transparent in terms of bids and activities, and helps to build trust. You can verify the accuracy of the reports our team provides you, and you always know that your money is being spent properly.
How is SEM Different From SEO?
Unlike SEO, which can take months for websites to increase their visibility in search engine results pages (SERPs), SEM can increase a site’s ranking virtually overnight. Running simultaneous SEO and SEM campaigns will help your site rank higher for highly competitive search terms and keywords, faster. As more traffic comes to your site for individual keywords the search engines reward your site organically. Over time your organic ranking gets your site to the position you wanted, first. That’s when you can greatly reduce, and in some instances turn off all together, your paid advertising budget.