The long time debate of offering flexible work options to increasingly stressed employees has given small businesses an edge where high-profile corporations have chosen to pull away. The gap between what employees want and what employers need seems to have fallen on deaf ears in larger companies while small businesses seem to care more about individual employees. Work Where Your Clients Are In this day and age when so many […]
The Power of Optimization
Relying on backlinks to increase traffic to your website could take years to gain a noticeable increase. Here are a couple of techniques you can incorporate into your website to increase your traffic. These adjustments and inclusions will decrease the amount of time it will take to increase traffic, and will compliment other online marketing campaigns helping your budgets stretch further. Review Your Site Many people simply look at the […]
Keeping up with the Trends
Staying relevant is a large point of concern for many social media and online marketing strategies. For small businesses managing their own marketing, staying on top of the latest trends can be time consuming, ultimately taking focus away from running their business. To help speed up the process of finding relevant topics here is a list of real time search engines, social search websites, and other trending tools. Social Mention […]
Twenty Five Years of the Web
As you may be aware the Internet turned 25 recently, on March 12 to be exact. The inventor of the web, Sir Tim Berners-Lee had a brilliant idea to improve information by creating a ‘web’ of notes with intertwining links between them. In 1990 he wrote the very first browser and editor and just 3 short years later his physics lab, CERN, declared that the technology would be available, for […]
Will You Be My Valentine, Google?
Google released a more powerful version of segmentation in July of last year. After some time in using the advanced segmentation we can safely say that we are in love. Here is why we agree that this is the most powerful feature in Google Analytics. Advanced segmentation allows you to isolate and analyze the variable subsets of your traffic. Sure there are predefined segments such as “Paid Traffic” and “Visits […]
5 Uses for Google you Probably Didn’t Know About
In terms of the Internet there is one giant gorilla, and that remains to be Google. You would be hard pressed to find someone that hasn’t used Gmail, Google Search, or Chrome. In the world of web development and services, Google Analytics, Google Keyword Tool, and Google’s Developer resources are everyday items not just wanted, but needed to stay at the top of your game. For everyday Google users, Google […]