As the holiday season quickly approaches and the last few shopping days, 5 to be exact, are full of last minute shoppers trying to get the best deal on their must-have items, brick and mortar retailers are your last hope. Or so you may think. This holiday season saw Cyber Monday reporting record breaking sales this 2013 holiday season, with the highest record breaker being sales on mobile devices. Then it’s what many consider the new Cyber Monday, Free Shipping Day.
For those of you still unfamiliar with this trend the date occurs annually just one week before Christmas day on December 18, and retailers promote free shipping to you by the holiday. This year Free Shipping Day retailers included over 800 popular names. From Amazon to Walmart, Best Buy to REI last minute holiday shoppers and bargain hunters Free Shipping Day is definitely gaining traction.
The biggest last minute online shopping comes from brick and mortar. This year retailers like Best Buy are guaranteeing in-store pickup on certain online items ordered as late 4pm Christmas Eve. Many last minute shoppers are sure to find those holiday must-haves already off the shelves, but there are still plenty of bargains to be had.
Along with these last minute sales come the last minute online marketing push to make the end of the year count more than any year before. You are certain to find your inbox full as online marketers leverage email marketing tools to get those last minute bargains in front of your eyes. If you use social media you can expect to see more ads as the shopping season winds down, especially after Facebook announced their test run of video ads debuting Thursday, December 19, just in time for the holiday. For any retailer, each last minute purchase increases their overall holiday season revenues.
To learn more about how to gain the most from the market, and how to get those last minute sales at year end, contact Hunter Marketing Group.