A free article or eBook is a great lead generator on your website. When you offer an article that is interesting and relevant to potential customers, they will happily provide their contact information. In return, they get your content for free and you get a new business lead!
Three Steps to Create an eBook & Landing Page
Step 1 – Transform Your Idea Into a Lead Generation Tool
Lots of people have ideas for short literature pieces. Hunter Marketing Group will help you take your idea and layout the content specifically for you and your business. We will then publish your eBook complete with a cover for you to distribute on your existing website, or a new site.
Step 2 – Establish an Online Presence for Lead Capture
Having a published eBook is usually only half of the equation, the incentive that gives someone a reason to provide their personal details to you. Now, you need a mechanism for capturing site visitors and converting them to leads for your business. Most often this is a landing page or a mini website. First, the difference between a landing page and a mini website are the number of pages. A landing page is exactly what the name implies, a page. A mini website is more than a single page and is more often part of selling a specific product around the eBook you are distributing.
Step 3 – Convert Leads into Clients & Reengage Them
Both of these websites have the same purpose, to draw traffic and retrieve a name and email that can be used to market a service. Because of the type of marketing you are capable of performing it is common to have a visitor use a double opt-in process to acquire their Free eBook. This requires a connection to an email blast provider, and many are available.
Now that you have a captive audience reengage with them consistently, sending useful information along with products and offers they can’t get anywhere else. Then as you monitor and analyze user behavior you can adjust your content to maximize engagement and conversions.