“How Do I Show Up At The Top?” If it were really that simple, Google wouldn’t have been able to pull in about $40B in advertising revenue in 2019. In fact, it’s the challenge of having your business show in front of valuable clients when they are shopping, or better yet at the point of purchase, that makes that advertising so valuable. In 2021 Google is using over 200 factors […]
Google Forces SSL Requirements on ALL Websites
In the game of “secure website” versus “insecure website” the website without an SSL will lose beginning July 1, 2018. This is the date, for any web design or hosting company “in the know” has long seen coming. In recent times we have continued to see the push for secure websites by Google with secure sites getting slight boosts in rankings just for ensuring it’s security. Affecting Over 95% of […]
The Truth About SEO Linking Tools
Building backlinks, those are links to your website from other websites, are great for increasing the ranking of your website and pages. This simple fact is enough information to make most website owners a danger to themselves. It’s for this reason that so many websites provide link building services. Unfortunately, most website owners don’t understand the difference between building solid backlinks, and ones that can actually hurt their rankings. Free […]
Add More Pages to Increase Your Rank
One of the most common questions we receive as an SEO company is how to increase page rank and be found under more keywords. Not only do we find that people are looking for shortcuts on ranking number one, but for more keywords than ever before. To truly maintain a constant top level rank there really aren’t shortcuts, but one surefire way to achieve this is by adding more pages […]
Google to Stop Showing Right Sidebar Ads on Desktop
Have you noticed something missing from Google searches on your laptop lately? Probably not, but it’s more likely that you feel like something is missing than notice it. The item you are missing are the ads that use to appear on the right hand sidebar of search results. Why You Don’t Notice Ads Are Missing Many consumers suffer from a phenomenon known as “Marketing Blindness” which prevents them from consciously […]
Authorship is Alive? I was at their Funeral
I always find it amusing when people that don’t stay up to date start talking about things they don’t know about. For anyone out there still walking around and talking about how cool Google Authorship is and how it effects their ranking, I hate to break it to you, but that test is dead. What Google Authorship Was Google Authorship was Google’s primary way to allow the authors of content […]
Optimize Your Content Across Media
With all the tools that automatically syndicate your blog posts to the top social media engines optimizing for individual media outlets have become a harder case to make to business owners. The fact is that these tools syndicate without any effort and often minimal cost. Helping companies understand the need to customize messages according to individual media platforms has become increasingly challenging for marketing companies. While most people generally understand […]
Engagement Facts About Facebook
Facebook engagement seems to be a hit or miss for many business owners that dabble in taking on their own social media campaigns. Knowing when and what types of posts will get them the most engagement can boost your post naturally with your followers and help your content go viral. So just how do you accomplish this on your own? Post on Fridays On Facebook you want your followers to […]
Twitter Changes the Way Advertisers Pay
There is no doubt that Twitter is inching its way to the forefront of effective social media marketing platforms, and the latest change to the way they will allow their advertisers to pay for marketing may very well solidify their position at the front. According to Twitter’s August 7, 2014 announcement, marketers will now be able to use an “objective-based” campaign tool as opposed to the previous cost-per-engagement model. Time […]
Getting to Know Your Market
One of the best ways to stretch your marketing dollar further is to understand your market. As a savvy business owner you know your products and your services, and can likely speak all day on those topics without preparation. Knowing how to speak to the market that is most likely to purchase your products and services is a lot easier said than done. No marketing strategy can be successful without […]
The Power of Optimization
Relying on backlinks to increase traffic to your website could take years to gain a noticeable increase. Here are a couple of techniques you can incorporate into your website to increase your traffic. These adjustments and inclusions will decrease the amount of time it will take to increase traffic, and will compliment other online marketing campaigns helping your budgets stretch further. Review Your Site Many people simply look at the […]
Gaining Traffic the Long-Tail Way
Service providers seem to all be bidding for the same placement in search engines, the coveted first place on the first page for their search terms. With a pay-per-click campaign you may be able to achieve this placement quickly, but when your budget is gone so is your placement. To achieve this placement, or placement that gains you leads and ultimately increases your revenues marketers often suggest using more specific, […]
Increasing Conversions for your Website
Whether your goal is to inform, connect, engage or sell, your website needs to convert visitors into users to be successful. So, how do you get more conversions from your site visitors? The answer isn’t as straight forward as change this to that, or remove this add that, but here are some elements to review on your site and possibly tweak, change or add to increase your conversion rate. Determining […]
Easy Ways to Rank Organically
In the world wide web, top ranking the most highly sought after position, and with so many people wanting the same thing, it goes without saying that it’s a challenge to get there. While everyone wants to be there, seldom do we find SEO companies and marketers with the patience, dedication, and knowledge to actually achieve top organic search position. There is no single answer to this life long SEO […]
3 Ways to Get Started with Remarketing
Last week we discussed the changes to Google Analytics and the advanced segmentation released in July of last year. In the next week everyone should have the ability to achieve the full power of the enhanced segmentation in a newly released Remarketing with Google Analytics. This new release will allow users to create Remarketing lists more easily based on origin, demographics and behaviors of website users, allowing marketers the ability […]
Will You Be My Valentine, Google?
Google released a more powerful version of segmentation in July of last year. After some time in using the advanced segmentation we can safely say that we are in love. Here is why we agree that this is the most powerful feature in Google Analytics. Advanced segmentation allows you to isolate and analyze the variable subsets of your traffic. Sure there are predefined segments such as “Paid Traffic” and “Visits […]
Effective Strategies for Growing Online Sales
One of the biggest challenges for most small businesses are increasing traffic and sales through ecommerce stores. Most online store owners know their products, their vendors, their competition, but don’t have the first clue on how or where to start to stand out from the crowd. In this post you will see some of the tips our team here at Hunter Marketing Group have developed as effective strategies for online […]