It’s Not What You’re Saying, It’s How You’re Saying It
After 20 years of designing brands for businesses from SOHO (small office/home office) logos to corporate brands our team has created brands in every shape, size, and color. Whether it’s a basic business name logo, or a custom designed emblem symbolic of your image and ideals, your logo should display the flavor of your business. No matter how many times we help a business brand, this is no easy road to walk.
Perhaps this is why so few organizations are willing to take on the monumental task of displaying your business image within a tiny icon. At Hunter Marketing, one of our objectives is to help our clients understand the value of a professional brand designs. It’s not only what you’re paying for, but the value of what a professional brand design brings. Your brand makes your shine, separates you from your competition, it is the first visual many people have of your company.
Stand Out From The Crowd
In today’s world people are so overwhelmed with marketing images and graphics, that making them pause, take a moment, or even just glance twice, is a grand achievement. Your first opportunity to make a memorable impression is with your brand. It is also your last opportunity to create loyalty. As your organization changes, your brand may update, and over the years, your brand should remain unique and individualized, like your business.
Who You Use Matters
Over the years Hunter Marketing has received many awards, even being recognized as a Top 25 Enterprise Logo Design & Branding Agency on DesignRush, based on our ability to create compelling brands. While some brands may pay upwards of six figures to develop their brand, most small and medium sized businesses across America have nowhere near this in budget. It is for this reason that sites selling basic, clip art, or template versions of logos have flooded the market with uninspired, drab, and even boring renditions of the same logo for businesses from coast to coast. There have even been instances that multiple, competing, small businesses have chosen the same clip art as their logo, making a distinction between them nearly impossible.
While some brands may have a budget, and global recognition base that warrants the cost of a $1,000,000 redesign, like Pepsi Co., most have a little budget. And without understanding the benefits of branding, brand name recognition, and client brand perception, it can be challenging to describe, as data is impossible to represent precisely. One thing remains clear, in order to stand out, and individualize your brand, a professional logo and design company can help tremendously.