Fans watching the NFL this season are treated to McDonalds latest funny commercial. Popular NFL stars are showed talking in game situations but the voices and words that come out are anything but theirs. The story here is that this national commercial was produced by a YouTube channel.
Bad Lip Reading, or BLR, is a YouTube Channel that launched in 2009. The creator, according to Wikipedia, is an anonymous, Texas-based music producer. BLR has lampooned music videos, popular movies and shows and even the presidential race.
BLR is an amazingly simple concept that has proven to have legs. They replace the words spoken on video with absurd scripts and voices. Their selection of clips, great timing and scripting are all spot on and very funny. They have produced eye popping numbers. For example, BLR’s first NFL video earlier this year has a whopping 42 million views in 8 months.
The interesting thing here is that McDonald’s agency, Translation LLC, hired a YouTube channel for a national campaign for two of the biggest brands in the country. This is a sign that we live in very different days where advertising is concerned. Translation is a top ad agency with major corporate clients. They can essentially hire anyone or bring any concept to market. But by going with a YouTube channel, it highlights that today, the quality of the concept is more important than where it comes from.
Bad Lip Reading’s New McDonalds Ad