If you own a business that sells products online, once you have completed the hard work of building your website and making sure that it is optimized, the next big step is to convert traffic into leads for your business. What is the best way to convert them? Landing pages!
Landing pages are a very important part of your online marketing strategy. If you optimize your landing page, you can increase both your traffic and the rate at which traffic converts into a lead for your business. Unfortunately most companies have links that direct traffic to the businesses’ homepage, not a specific landing page.
What is a Landing Page?
A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form.
A good landing page will target a particular audience. You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, or other offer), or redeem other marketing offers such as free trials, demos, or coupons for your product. Creating landing pages allows you to target a specific segment of your overall audience. Once you have their attention and offer this audience something of value, you are more likely to convert the user at a higher rate than sending them to the home page of your site. The landing page’s functions reach beyond converting visitors into leads, it also captures information about who they are allowing you to marketing to them in other mediums and in an ongoing fashion.
How to Use Your Landing Page
A landing page is commonly linked to an offer or incentive. An offer can be advertised through a call-to-action button on your site, a link on your social media page, even a QR code on a piece of print marketing material. You can link a landing page from just about anywhere and you will want to because of the effectiveness of landing pages.
If you would like to learn more about adding landing pages to your online marketing strategy, contact Hunter Marketing Group and get started today.