The legal industry is one of the most highly competitive industries any marketing company can encounter. In order to be effective in their marketing endeavors law firms need to stick to a formula for success. This includes hiring a highly experienced marketing company. The right marketing company will push your law firm’s name front and center to your target audience. Here are some of the elements of a well-rounded legal marketing company:
- Project a Professional Image
- Ensure Your Law Firm is Found
- Increase Visibility & Audience
- Identify & Engage With New Sources of Clients
- Generates Leads & Can Give You a Clear Cost Per Lead
It all starts with the image your law firm is projecting online and throughout online properties. This includes your law firm website, but it doesn’t stop there. An experienced legal marketing company will find every instance of your law firm’s listings online and work steadily towards making sure all of these listings are complete and accurate. At Hunter Marketing Group we take this a step further by creating listings in online directories where your law firm is not currently listed.
Once your online presence is accurate it is time to drive traffic, generate leads and measure the quality of these leads. For many law firms some of this activity is already happening, most of them send money out but rarely measure the cost of the leads. Inexperienced marketing companies may not understand how to drive the right kind of leads for your law firm. At Hunter Marketing Group we work through a multitude of lead generation campaigns including pay per click, content strategies and social media, to send your firm the kind of leads that are more likely to convert into clients.
How do we do it?
The concept is simple, implementation is not. We position your law firm into a source of authority, showcasing your expertise, specialties and knowledge to generate high-quality, targeted leads. We start by combining all the elements of the Internet; your website, online videos, and social media. Then we use a variety of methods to increase your site traffic, screening potential leads, and reinforcing your brand until quality leads make their way to your desk. The marketing services needed to complete this includes content, graphics, videography, photography, and much more.
As experienced legal marketers, Hunter Marketing Group knows how to maximize your law firm’s marketing budget and helps you to understand realistic goals and the progress towards achieving these goals.